Likely active: new fund Aug 2023 Verified 5 Nov 2026
Starting Line
Chicago early-stage fund that leads seed rounds in consumer categories, with an emphasis on new AI applications.
- Type
- VC firm
- Location
- Chicago, Illinois, United States
- Stages
- Seed
- Backs
- B2B software, Medtech and digital health, Consumer apps, Consumer products
- Sectors
- Healthtech and life sciences, AI, Fintech, Consumer
- Fund size / AUM
- $40M Starting Line Fund III-A (Form D offering, 2023); $122.3M gross private fund assets (Form ADV; private funds: 14, of which venture capital: 14)
- Latest fund or filing
- 19 Aug 2024
- Portfolio mix
- B2B software 20%; Medtech and digital health 15%; Consumer apps 15%; Consumer products 15%; Fintech 11%; Marketplaces 7%; Hardware 4%; Tech-enabled services 4%; Real assets 4%; Deep tech 4%; Crypto and web3 4% (n=27)
- Website
- startingline.vc
Contacts on file
For Starting Line, the paid file holds: 3 named decision-makers with roles.
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Notable investments
EveryMade in CookwareAirvetAthena SecurityCameo
Sources
- www.sec.gov/Archives/edgar/data/1986786/000198678624000001/
- adviserinfo.sec.gov/firm/summary/318174
- www.startingline.vc/
- www.startingline.vc/team
Last checked 5 Nov 2026. Is something wrong? Tell us.
Appears in 39 lists
Fintech investors in Illinois (21)Healthtech investors in Illinois (25)AI investors in Chicago (28)SaaS investors in Illinois (32)Seed investors in Illinois (33)AI investors in Illinois (35)Venture capital firms in Chicago (71)Seed CPG investors in the US (73)Venture capital firms in Illinois (87)Seed CPG investors (99)CPG venture capital firms in the US (130)CPG investors (165)Seed medtech investors in the US (205)Seed consumer investors in the US (216)Seed medtech investors (278)Seed consumer investors (331)Consumer venture capital firms in the US (348)Seed fintech investors in the US (349)Medtech venture capital firms in the US (350)Seed healthtech investors in the US (437)Medtech investors (457)Consumer investors (512)Fintech venture capital firms in the US (525)Seed fintech investors (584)Seed SaaS investors in the US (666)Healthtech venture capital firms in the US (709)Seed AI investors in the US (724)Seed healthtech investors (800)Fintech investors (846)Seed SaaS investors (1,010)Seed investors in the US (1,043)SaaS venture capital firms in the US (1,049)Seed AI investors (1,082)AI venture capital firms in the US (1,112)Healthtech investors (1,207)SaaS investors (1,529)AI investors (1,576)Seed investors (1,892)Venture capital firms in the US (2,975)