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Likely active: new fund Mar 2024 Verified 5 Nov 2026

SWaN & Legend Venture Partners

Multi-stage venture fund manager investing in the consumer sector, typically taking non-controlling minority stakes in consumer technology, food and hospitality, media and sports, and retail companies. Based in Leesburg, VA.

Type
VC firm
Location
Leesburg, Virginia, United States
Stages
Any stage
Backs
Consumer products, B2B software, Consumer apps
Sectors
Logistics, Consumer, Food, Media, Ecommerce
Fund size / AUM
$8.5M SWaN Media 1 (Form D offering, 2021); $93.5M gross private fund assets (Form ADV; private funds: 6, of which venture capital: 6)
Latest fund or filing
4 Mar 2024
Portfolio mix
Consumer products 33%; B2B software 24%; Consumer apps 24%; Tech-enabled services 10%; Marketplaces 5%; Fintech 5% (n=21)

Contacts on file

For SWaN & Legend Venture Partners, the paid file holds: 4 named decision-makers with roles.

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Notable investments

Tango Card&pizzaShowfieldsClassMindshow

Sources

Last checked 5 Nov 2026. Is something wrong? Tell us.

Appears in 17 lists

SaaS investors in Virginia (16)Venture capital firms in Virginia (32)Ecommerce venture capital firms in the US (69)Ecommerce investors (91)Food and beverage venture capital firms in the US (91)CPG venture capital firms in the US (130)Media venture capital firms in the US (135)Logistics venture capital firms in the US (157)CPG investors (165)Food and beverage investors (179)Logistics investors (190)Media investors (200)Consumer venture capital firms in the US (348)Consumer investors (512)SaaS venture capital firms in the US (1,049)SaaS investors (1,529)Venture capital firms in the US (2,975)